Account Executive Cover Letter Example

Against a $1.1 million target, I closed last year at 118%, and 30% of that revenue came from advertisers who had never bought from us before. Winning new accounts while keeping the old ones is the job I want to do for Chaudiere Media Partners as your next Account Executive.

At Saint-Laurent Media Group I sell print, digital and radio packages to about 74 active advertisers, mostly shops, restaurants and trades. Proposals go out within 48 hours of a first meeting, and four in every ten become an order. Once a campaign is running, I hold a monthly results call with each of my 15 largest advertisers and plan the next flight from what the last one brought in. At the end of every campaign the advertiser gets a one-page results summary, and 88% of them renew.

Chaudiere's decision to sell its papers, radio and news site as one package is what drew me to this opening. My advertisers already buy print, digital and radio in different mixes, and the monthly call is where a restaurant owner sees that the radio spot and the web banner did different jobs. Keeping advertisers through regular results reviews matters even more when they are trying a combined package for the first time. I learned the local market at Beauport Community Newspaper, selling to 40 shops and restaurants and booking 20 meetings a month by phone and in person, and I moved on after six quarters in a row above target.

One recent campaign's results summary, a single page with the advertiser's name taken out, can come to our first meeting. It shows how I would explain a combined package to a shop owner who has only ever bought print.