Social Media Manager Cover Letter Example

Short video and real customer stories took average engagement across our 12 restaurants from 2.1% to 3.4%, and combined followers doubled from 90,000 to 1.8 lakh in two years. That growth came from a weekly plan, and it is the plan I want to run for Lahrikona Kitchens as Social Media Manager.

At Zafranook Hospitality I run six channels for 12 restaurants and plan every post on a weekly calendar. I reply to comments and messages within two hours during opening times. I manage a monthly paid budget of ₹4.5 lakh on Meta and report cost per table booking each month, so the owners can see what the spend returns. I also brief about 18 food creators a year, and every paid post is tagged as an ad.

Lahrikona Kitchens adding three restaurants, each posting its own events, is why this role interests me, because one voice across many accounts is what I already manage. I have trained three restaurant managers to post event updates safely: they know what they can post alone and what comes to me first. Training local teams to post safely is how a group keeps its voice while each site stays local. I started at Mirchbagh Cafe Group making about 20 posts and eight short videos a month, and grew its WhatsApp updates list from 3,000 to 9,500 with a prize draw and QR codes on table cards.

My monthly report for the owners, with the restaurant names taken out and every figure left in, is ready to send. It shows cost per table booking for every month of the ₹4.5 lakh paid budget, the figure your team would see from me each month.