Marketing Manager Cover Letter Example

Brightfold Home's online revenue from marketing grew by 34% in two years while spend stayed flat, measured on attributed online orders, because we moved budget out of the channels that returned least. I am applying to be Marketing Manager at Ashdown Living because your board is asking the same question I have spent the last few years answering: where does each pound work hardest?

I lead a team of six across email, paid media, content and design, and manage a yearly budget of £1.1 million, reporting return on spend to the board each quarter. Testing offers and landing pages cut the cost of winning a new customer from £28 to £19. I treat attributed figures as a guide rather than proof: early in my time at Brightfold Home I tracked each campaign's return in a shared sheet reviewed monthly with finance, and I still check the quarterly numbers against what finance sees before they reach the board.

Ashdown Living wanting growth from returning customers is the reason this role appeals to me most. Furniture is bought room by room, often over years, and that is where my best work has been: relaunching our loyalty email program lifted repeat purchases by 12%, and a referral scheme I launched brought in 2,400 new customers in its first year. On developing and mentoring marketers, I have hired and developed three, and one now leads paid media. A team of eight would get the same attention. Six showrooms also give a returning customer more than one way back, so I would want email and the showrooms working from the same customer list.

For an interview, a one-page version of the quarterly return-on-spend report I give my board, with the figures disguised, would show how I explain a budget to directors. If paid media carries most of your growth today, I would want to know how much of it would have come anyway. So the question I would most like to ask you is which channel your board trusts least, and why.