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Cover letter example

Content Writer Cover Letter Example

A content lead reads the letter as a writing sample first. This one opens on a rewrite that won back search visits, then ties finance writing to a payroll library that is about to move.

Mid career · 264 words · Last reviewed 4 November 2026 · 3 min read · How we write these

The job this letter answers

Senior Content Writer, Linnet Software

Linnet Software makes payroll software used by about 4,000 small businesses, built by a team of 150 in Leeds. Our guides are written for owners who run payroll themselves, and in 2027 the whole library moves to a new help center.

  • Write long guides and short articles each month
  • Plan the content calendar with product and sales teams
  • Update older articles to improve search visits
  • Run a monthly newsletter
Template

The letter takes the colors of the resume template, the same way a downloaded cover letter matches your resume.

Ruth Adeyemi

Sheffield · ruth.adeyemi@example.com

4 November 2026

Mr Adam Thornbury

Head of Content

Linnet Software

Subject: Application for Senior Content Writer

Dear Mr Thornbury,

Rewriting thirty tired articles, one at a time, lifted search visits to them by 52% in six months at Thistle Software. A library that is about to move to a new help center is where that kind of patient work pays off most, which is why I am applying to be Linnet Software's Senior Content Writer.

Each month I write four long guides and eight shorter articles, each checked against a fact and tone list. Ten of those guides now bring in a third of the blog's search visits. I plan the quarterly content calendar with our product and sales teams, so what we publish follows what we ship, and I run the monthly newsletter, which goes to 18,000 subscribers with a click rate of 4.8%.

Payroll is a subject where one wrong sentence can cost a reader money, and that is what draws me to Linnet Software. At Harbour Finance Media I produced about 20 articles a month on savings and borrowing, each reviewed by a subject expert, and I built a style guide that cut editing rounds from three to two. Owners who run their own payroll deserve the same care. Before the help center move, I would update older articles that still earn search visits and retire the ones that do not, so the library arrives lighter and more accurate.

My portfolio at ruthadeyemi.example.com/work opens with a long savings guide, a software how-to and one newsletter issue. Pick one of your oldest payroll articles and I will return it rewritten, with a note on every change and the reason for it.

Kind regards,

Ruth Adeyemi

A made-up letter. The person, the employers and every number are invented, and any resemblance to a real one is chance. Sending it by email? Put the subject line in the email’s subject box, add your name to it, and attach the letter as a PDF.

Paragraph by paragraph

  1. The opening

    Starts: “Rewriting thirty tired articles, one at a…”

    Leads with the rewrite result, then links it to the employer's planned move before naming the role, so the reader sees why this writer chose this job.

  2. Your strongest evidence

    Starts: “Each month I write four long guides…”

    Answers three advert lines in order: monthly output, planning with other teams and the newsletter, each with a figure from the resume.

  3. Why this employer

    Starts: “Payroll is a subject where one wrong…”

    Gives a real reason for this employer (a subject where accuracy matters, read by owners), backs it with expert-reviewed finance writing and answers the advert's line on updating older articles.

  4. The close

    Starts: “My portfolio at ruthadeyemi.example.com/work opens with a…”

    Points to the portfolio named on the resume and offers a short, real work sample on the employer's own content.

Why this letter works

  • The opening result is about improving work that already exists, which is the job the employer needs before its move.
  • The why-them paragraph links finance writing reviewed by experts to readers who run payroll themselves.
  • Every figure comes from the resume, and each one answers a line of the advert.
  • The close offers a rewrite of the employer's own article, which shows the craft instead of describing it.

How to write your own content writer cover letter

  1. If the employer is moving its articles to a new site, say what you would check or prune before the move.
  2. Name who reviews your drafts, such as an editor or a subject expert, so the reader trusts your accuracy.
  3. Link a past subject to the employer's readers when the two share a difficulty, like money or regulation.
  4. Give one figure for a set of guides that keeps earning visits, not only for single articles.
  5. Offer to rewrite one of their real pages; a content lead learns more from that than from any claim.

Common questions

Should a content writer's letter read like one of their articles?

Mostly yes in tone: clear, warm and edited. Keep the structure of a letter, though, so the reader finds the role, the proof and the next step quickly.

How do I write about a subject I have never covered, like payroll?

Find the nearest subject you have written about with the same risk or reader, such as personal finance, and say what you did to stay accurate.

Is it wise to suggest pruning the employer's old content?

Yes, if you frame it as a check rather than a judgment. Say you would keep pages that still earn visits and review the rest with the team.

How many portfolio pieces should a letter point to?

Two or three, chosen for the employer's readers. Say what each one was for, so the reader knows which to open first.

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