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Cover letter example

Copywriter Cover Letter Example

Copy chiefs read a copywriter's letter as the first sample. This one opens on two short lines, then backs them with tested results, tone guides and freelance editing for a travel group about to launch an app.

Mid career · 278 words · Last reviewed 4 November 2026 · 3 min read · How we write these

The job this letter answers

Copywriter, Saronic Drift Travel Brands

Saronic Drift Travel Brands writes the websites, emails and ads for four island hotel groups and a ferry booking service, with a marketing team of 25 in Piraeus. Next summer the ferry service launches its first app, in Greek and English.

  • Write web, email and ad copy for travel brands
  • Test copy and report what works
  • Keep to each client's tone of voice
  • Brief and edit freelance writers
Template

The letter takes the colors of the resume template, the same way a downloaded cover letter matches your resume.

Theo Kallis

Athens · theo.kallis@example.com

4 November 2026

Ms Ioanna Papas

Head of Marketing

Saronic Drift Travel Brands

Subject: Application for Copywriter

Dear Ms Papas,

Fewer words, tested properly. That is how a travel email series I write moved from a 2.1% click rate to 3.4%, after I trialled new subject lines and cut the first paragraph back to what a reader needs before booking. I am applying to be a Copywriter at Saronic Drift Travel Brands because your hotels and ferries need exactly those first lines.

At Aegean Digital Agency I write web, email and ad copy for six retail and travel clients, about 30 pieces a month. On 20 product pages I tested new headlines and benefit lists for eight weeks, and conversion rose from 2.5% to 2.8%. When I present copy, each option comes with the reason behind it, so a client can see what every line is meant to do. Three clients have tone of voice guides that I agreed with them, and every piece I hand over stays inside them.

Saronic Drift's ferry app launching in Greek and English drew me straight to this role. Greek is my first language and English is my working one, so copy that has to sound natural in both is the work I want. Before the agency I spent two years at Hellenic Travel Online, where I published about 120 blog posts and destination pages and grew organic search visits by 35%. For your freelance writers, I brief and edit two now and return feedback within a day.

Three samples are at theokallis.example.com/samples, each opening with the brief, the goal and the result. Point me to one live page from the ferry service, and I will send back two headline options and the split test I would run to choose between them.

Kind regards,

Theo Kallis

A made-up letter. The person, the employers and every number are invented, and any resemblance to a real one is chance. Sending it by email? Put the subject line in the email’s subject box, add your name to it, and attach the letter as a PDF.

Paragraph by paragraph

  1. The opening

    Starts: “Fewer words, tested properly. That is how…”

    Opens with a short line that shows the writer's style, then the tested result and the role. For a copywriter, the rhythm of the opening is part of the evidence.

  2. Your strongest evidence

    Starts: “At Aegean Digital Agency I write web,…”

    Covers volume, a measured test and tone of voice, the three things the advert lists first, with the resume's own figures.

  3. Why this employer

    Starts: “Saronic Drift's ferry app launching in Greek…”

    Ties the writer's two languages and travel background to the employer's app launch, then answers the advert's line on briefing and editing freelance writers.

  4. The close

    Starts: “Three samples are at theokallis.example.com/samples, each opening…”

    Gives the sample link from the resume and offers a small, testable piece of work on the employer's own page.

Why this letter works

  • The opening line is short on purpose, so the letter shows the writing it describes.
  • Each result names the test behind it, which is how copy teams judge a claim.
  • The why-them paragraph rests on a fact about the employer, an app launching in two languages, and on the writer's own languages.
  • The close asks for one real page and promises a test plan, not just a meeting.

How to write your own copywriter cover letter

  1. Let your opening line show your rhythm; a copy chief judges the first sentence before the facts.
  2. Say what you changed in each test, such as the subject line or the first paragraph, and the result.
  3. If you write in two languages, say which is your first and which you work in daily.
  4. Separate briefing and editing freelancers from leading a team, and claim only what you do.
  5. End by offering headline options and the test you would run on one of their live pages.

Common questions

Can a copywriter use a short fragment in a cover letter?

One, at the start, if it earns its place. Follow it with full sentences and a real result so the style does not look like a trick.

Should I report small conversion gains like 2.5% to 2.8%?

Yes, with the test length and the number of pages. A small lift on a tested set of pages is more believable than a large one with no method.

How do I show I can write for a brand's tone of voice?

Say how many tone guides you have worked within and whether you helped write them. Then let the letter's own tone be steady and plain.

Is a bilingual copywriter expected to write in both languages?

Not always. Say honestly which language you write copy in and how well, and name any work you have done in the second one.

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